Colgate
Toothbrush makers Colgate used their enemies tactics against them to market their hygiene product. How exactly did they do it? Colgate created toothbrush shaped wooden popsicles and put them inside hardshell ice cream. With this, when someone finishes eating the ice cream, they are also reminded of the need to clean their teeth. Tons of people surely frowned after finding these brushes in their treat, but also probably headed to the bathroom to clean up.
Frontline Flea And Tick Spray
Fleas and ticks are some of a canine’s worst tormentors, and Frontline creates an aerosol to fight these annoying pests. This guerrilla advert for the aerosol was put in a mall with a giant photo of a pooch scratching itself on the floor. Shoppers then stepped on and around the dog, but that is not the punchline. When seen from a higher, the humans appear as fleas and it makes the ad the masterpiece that it is.