Flo, The Progressive Insurance Woman: $8 Million
Stephanie Courtney could never have dreamed that a character called Flo would earn her a whopping seven figures in her lifetime. Flo is known for her upbeat nature, which is how the character connected with so many households across the country. Progressive Insurance banked on keeping the momentum going, asking her to appear in over 100 commercials as part of her contract. The popular character even received an Australian spin-off, showcasing that she was a popular figure spanning multiple continents. Talk about star power! Stephanie had been a theatre actress before she landed this role, with guest spots in popular shows like Mad Men and The Goldbergs. We’re pretty sure we’ll be seeing her in commercials for Progressive Insurance for many years to come.
Flo The Progressive Insurance Woman
Little Mikey From Life Cereal: $10 Million
John Gilchrist and his real-life sibling Tommy landed the roles of a lifetime when Life Cereal was looking for a cute duo with the ability to come across as natural on camera in the early 70’s. In this particular commercial, “Little Mikey” gets convinced by his brother to try out the cereal, to which he exclaims that he likes it. While ad copy and catchphrases were a lot less complicated back then, critics agreed that it hit the mark, even earning a Clio Award in 1974. It has also been included on TV Guide’s list of ten best commercials of all time. Baby boomers recognize this ad instantly when it gets brought up in conversation, showcasing just how much pull it had over its TV audience a couple of decades ago. The family was well compensated for these advertisements, earning a cool $10 million, which would go a long way in a family of seven.
Little Mikey From Life Cereal
