The Riney Family – $3.5B
The lucrative Rodger O. Riney was both the brains and brawns behind Scottrade, purchased in time by Ameritrade. A child of the 40s, Riney fell in love with the stock market following his grandparents’ gift of ten stock shares. The deregulation of the brokerage market in the 70s prompted Riney to establish Scottsdale Securities, serving trades at a lesser commission rate. The 90s saw him target St. Louis for the establishment of a new branch, with the business beginning its unique online trading stage in 1996.
The Riney Family
The Lauder Family – $24.3B
Following the economic boom of World War II, Estée Lauder was birthed by the fabulous divorcees Estée and Joseph Lauder. Initially bound to New York City, Estée Lauder’s limited range consisted of only four crèmes, lotions, and oils. Incredibly, it only took two years for the power couple to fund their dazzling beauty department on Fifth Avenue in Manhattan. The following fifteen years saw a meteoric rise in their brand’s variety and quality, including Aramis and Clinique. The 90s saw the Lauder duo reach unparalleled heights in global presence.
The Lauder Family
