IKEA
Ikea is a retailer famous for its quality merchandise as well as fantastic marketing, and of course simple assembly instructions. This round, they used a flight of stairs to illustrate how their drawers can save room and enable orderliness. Making use of forced perspective, the steps were decorated to show a chest of drawers with clothes neatly placed in them. The slogan “Create Space. Organize” was also emblazoned upon them.
Ikea
Maximum Ride
Up next we found an intriguing guerrilla marketing stunt for the novel series Maximum Ride by James Patterson. This idea had the slogan “The Kids Who Could Fly”, and utilized a visual illusion to an excellent degree. Using the corner of an outdoor stairway, the photos are made to look as if the travelers are looking down from an immense height. Really, they are just standing at the brink of a stone staircase.
Maximum Ride
