Friends Of Cancer Patients
Here’s another awareness advertisement on the beach, this one by the charity Friends of Cancer Patients. It was meant as an awareness campaign on the dangers of exposure to the sun and the risk of skin cancer. They placed casket-shaped towels for patrons to lay on. Along with their creepy silhouette, the towels also contains an alert showing too much sun-exposure can cause skin cancer. Not an ad for gain, but rather to help those looking at it.
Friends Of Cancer Patients
Swiss Skydive
Skydiving is thrilling, and many people would be happy to give it a shot, even though it’s terrifying. In a bid to entice people to try it out, Swiss Skydive put posters on the bottom of elevators. The poster gave viewers a taste of what skydiving over the Swiss Alps can feel like. As passengers stood in the elevator, they could look down and be able to envision the experience of skydiving.
Swiss Skydive
