Copenhagen Zoo
A promotional advert for Copenhagen Zoo, this guerrilla marketing plan saw the use of a bus and a massive snake. The bus has the slogan “Zoo” and under that “The wildest place in town”, and it looks like a snake is wrapped around it. This simply drives home the ad’s point, letting viewers know what they can see. Luckily the snake is only a work of art, and some clever design. Imagine if it was real!
Copenhagen Zoo
Apple IPhone
Perhaps the grandest, and richest tech company in the world, Apple is the creator of the iPhone, and it always finds ingenious ways to advertise it’s most recognizable tech product. In this smart piece of guerrilla marketing, an escalator is utilized. Intended to illustrate the infinite amount of applications that the iPhone can hold, the escalator shows several apps from tip to base, ending with the words “Endless Apps” at the end.
Apple IPhone
