Discovery Channel
To generate hype for an upcoming event, the world-famous Shark Week, Discovery Channel put a little guerrilla marketing strategy into play. They placed surf boards that looked like they’d been bitten across the beach, with the bite marks making it look like some sharks had been busy lately. The boards also came with adverts, detailing for beachgoers all the info they needed about Shark Week and where they could catch it.
Discovery Channel
Tyskie Tronie Beer
Tyskie Tronie Beer has one of the most clever ideas in our round-up. What was their plan? They used door handles, using decals of beer mugs. With this, wherever anyone pulled open a door, it looked as if they were grasping onto a tankard of beer, with the door handles serving as the chunky tankard handles. There is no way anyone could forget about Tyskie Tronie Beer after an experience like that. Way to go Tyskie Tronie!
Tyskie Tronie Beer
