Toys’R’Us Lego
Ads that invoke childhood memories always do great. Toys’R’Us used this to fantastic effect in this excellent guerrilla marketing advert. The advert portrays the soles of a person who has stepped on a few Lego blocks, with the blocks making a bunch of dents. This is a popular meme among individuals that played with Lego as children, or even have children of their own, making it a relatable way to market the loved toy.
Toys R Us Lego
IBM
Tech titan IBM pulled off a hot piece of guerrilla advertising, making use of city staples. By doing this, they fixed some problems and advertised their merchandise in one big stroke. This plan involved building an outdoor ramp, a bench, and an umbrella out of billboards, with all of them put in areas where they would be frequently used. All three ads had a differing company color with the same slogan, “Smart Ideas for Smarter Cities.”
Ibm
