IKEA Bus Stop
In a guerrilla marketing plan called “IKEA Améliore Votre Quotidien,” which translates to “IKEA Improves Your Daily Life,” the company shows to customers just how much comfort they can provide. Set up in France, IKEA put a shade as well as a plush couch at a bus stop for commuters to put to use. For a company dedicated to increasing daily living, this was a wonderful way to show just what it can give everyone, with a taste of its products!
Ikea Bus Stop
Nike Bench
Nike is a huge brand in the world of sporting merchandise. That is why they are dedicated to working out, as shown in this piece of advertising. A fake bench with no place to sit down was inscribed with “Run” and the Nike logo, urging joggers to keep moving. Looking at the bench from far off might have given runners a bit of relief, while the absence of seating and the plain message will egg them on.
Nike Bench
