Superman
Elevators constantly prove to be one of the best ways to guerrilla market. In this instance, they were utilized for an advert for the then-upcoming Superman film. One of Superman’s trademark maneuvers is taking off his office shirt to reveal his costume. Using 3D printing, hands were put onto the doors of the lift, with a picture of the Superman logo unveiled on the inside. This certainly excited fanboy of the Man of Steel.
Superman
Folgers Coffee
If a city doesn’t sleep, it needs a lot of coffee. That’s why they strategically used this guerrilla marketing idea in the “city that never sleeps”, New York City. Using a server vent as the cup, a plume of steaming black coffee can be seen billowing from out of it. The steam is very visible and surely caught the attention of anyone passing by, pushing them to grab a cup of coffee.
Folgers Coffee
