Graffiti
It may be art to some, but in many cities, graffiti is a crime. One of the most popular spots for it is the subway, which is why this was set up there. The back of the trains’ seats, where many might scribble, were emblazoned with a pair of arms in handcuffs, so it looks like anyone sitting there has been arrested. It’s accompanied by the simple slogan “Graffiti and your next stop could be jail”.

Graffiti
Quitsmoke
Quitsmoke.us made cool use of regular items to generate buzz about the horrors of cigarettes. For this one a picture of a man was attached to the exhaust of a car. His mount was placed over the exhaust, so from within flowed the exhaust’s fumes. The phrase, “What we see when you smoke” shows the core message while giving a strong warning to smoking addicts about its dangers.

Quitsmoke