Smoking Causes Blindness
More anti-smoking awareness, this one used a very different approach. It proved a big ashtray to draw smokers in, except that ashtray looks like a giant eye. In order to throw their cigarette away, smokers must be confronted by the message “Smoking causes blindness”. They’d have to stub their smoke out on the iris, before tossing the cider directly into the pupil. A fantastic and frightening illustration of the message.
Smoking Causes Blindness
Ugly Betty
An advert for a popular TV series, this subversive ad for Ugly Betty used both practical words, plus some clever construction usage. With a normal mall letterboard put in a shopping center’s hall, only the name and time of the show is visible, as the billboard is covered with a paper bag. This is a funny reference to the supposed hideousness of Betty. A bag on someone’s head is a classic symbol of ugliness.
Ugly Betty
