National Geographic
This ad uses an escalator. National Geographic pulled this “snappy” ad off nicely. In a Brazilian mall, it featured the use of a 3D crocodile. The 3D lizard was posed at the bottom of the escalator, with mall-goers coming down, looking like they were going directly into the creature’s lair. Luckily, it came with a notice pointing out that it wasn’t real, but that you could catch the real thing on TV.
McDonald’s French Fries
McDonald’s has several guerrilla marketing ideas in our big round-up. For a start, this ad is for their much-loved globally popular fried pieces of gold. Zebra crossings were painted in the signature yellow and red of McDonald’s, along with a big fry box. It was highly noticeable, I mean everyone would have to look down and then long for some tasty Mc Donald’s Frenchies. You can’t miss a thing you have to look for it to crossover.