National Geographic
This ad uses an escalator. National Geographic pulled this “snappy” ad off nicely. In a Brazilian mall, it featured the use of a 3D crocodile. The 3D lizard was posed at the bottom of the escalator, with mall-goers coming down, looking like they were going directly into the creature’s lair. Luckily, it came with a notice pointing out that it wasn’t real, but that you could catch the real thing on TV.
National Geographic
McDonald’s French Fries
McDonald’s has several guerrilla marketing ideas in our big round-up. For a start, this ad is for their much-loved globally popular fried pieces of gold. Zebra crossings were painted in the signature yellow and red of McDonald’s, along with a big fry box. It was highly noticeable, I mean everyone would have to look down and then long for some tasty Mc Donald’s Frenchies. You can’t miss a thing you have to look for it to crossover.
McDonalds French Fries
