Cover Girl
Make-up company CoverGirl made awesome use of a subway entrance to advertise their cool new mascara. Located under busy NYC, the turnstile, which also has bars, was painted yellow, in a shade the same as the one of the comb, thereby making a big duplicate. The poster beside the turnstile makes the point clear for any who may miss this piece of clever marketing, by illustrating the likeness.
Cover Girl
IWC Big Pilot Watch
As a way of selling their Big Pilot Watch, IWD carried out this campaign. The company put the advert in a bus, because of course there are always people in buses. Plastic mockups of the watch replaced the bus straps. This way, commuters got to “wear” the watches while on the bus, admiring and noting how they looked wearing them. This gave them a lot of time to get a feel for them, and decide whether to buy one or not.
Iwc Big Pilot Watch
