Adidas Shoe Box Pop-up Shop
A pop-up shop is a good way for brands to reach their loyal supporters, as it presents an opportunity for a lot of fun. For a company like Adidas, a pop-up shop brings them much closer to their consumers. For the pop-up shop featured here, the store was made to resemble the trademark Adidas shoebox. This drew in plenty of buyers who didn’t know there was an event before, thereby making for an excellent sales tactic.
Simpsons
The Simpsons is an extremely popular show, perhaps the most popular cartoon ever. Marketers for The Simpsons also used an escalator for this hilarious gag. In this photo, Homer Simpson’s headrests at the bottom of the escalator, with tons of doughnuts going down towards his open mouth. Anyone who is on the escalator will also be sliding down towards his mouth. This excellent gag is classic Homer and made fanboys and fangirls more fond of the show.