Nivea
Cosmetics brand Nivea pulled off a great guerrilla marketing campaign for Good-bye Cellulite. It’s way more interesting when you discover that they used a couch. Take a look at the couch in the photo. One half of it is poked, while the other part is very ultra-smooth and clear. The poked side represents damaged skin, and the smooth piece shows how great skin will look after the cream has sorted it all out.
Nivea
McDonald’s Street Lamp
Next up, another for McDonald’s, with excellent use of an everyday feature of the city. This one is for McDonald’s coffee, and the strategy is very diverse from the one before. A street lamp was used to create this, as a coffee cup was positioned as its base, while a coffee pot replaced the usual light cover. The street lamp was then coloured cafe brown, with everything harmonizing together to form a picture of caffeine being poured.
McDonalds Street Lamp
