Braun Oral-B Toothbrush
This advert is one of the most complicated executions in this roundup. Created for the Braun Oral-B Toothbrush, the idea was carried out using a street-cleaning truck, for a clever cleaning device on a cleaning device. The toothbrush branding can be seen decaled onto the side of the truck, with a stickered hand and handle turning the brush into a giant toothbrush hanging off the side of the truck and cleansing the tarmac.
Braun Oral B Toothbrush
Weight Watchers
Popular gym Weight Watchers used forced-perspective to fantastic impact in this advert. Every gym center wants their clients to get in fit condition. By just using entrances and exits, Weight Watchers delivered their idea without writing. They showed two doors of different shapes, one broad and the other slim. The broad one has the label “Entrance”, while the slim one has “Exit” as its label. Weight Watchers wants its users to understand they’ll be leaving in athletic condition.
Weight Watchers
